Petit ami

The L’Oréal Luxe exhibition took place in the emblematic Carrousel du Louvre. Rising to the occasion, the agency provided creative direction for the exhibition’s scenography and visual design.A contemporary, minimalist atmosphere with chrome accents served as a showcase for the group’s fragrant history. Unfurling along luminous lines, the exhibition was divided into seven rooms. The first set the scene, tracing the history of the group’s major fragrance Houses and presenting some of their ingredients.The chronological frieze faced a wall of giant bottles highlighting the group’s finest fragrances. This was followed by the ingredients room, a wholehearted plunge into the very essence of fragrance.The following rooms featured several major houses, such as Lancôme and its journey through the House of roses; Yves Saint Laurent and its mirror cube presenting the research behind the Libre fragrance; Prada and the radiance of its iconic tilted bottle for Paradoxe, designed by Coralie Salem; and finally Valentino and its lounge in the heart of a sun-drenched garden.This project marks the first collaboration between Petit Ami and Agence Phénomène, a member of the WMH Project Group which both agencies have joined.